Mobile and aroma-marketing?

So, just a random thought (before I start researching this)… mobile quality of cell phones give us the ability to get a greater level of location-based info to add to all the information your body already takes in through the senses.

Why not apply information aspects of smell and even air quality to your mobile gadget? In the future, perhaps cell phones will measure “orange alert” air quality pollution as well as “like that smell? She is wearing Happy by Clinique… find closest store.”

I am sure there this is being worked on somewhere in the world!

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